{"id":1779,"date":"2025-09-11T15:34:43","date_gmt":"2025-09-11T19:34:43","guid":{"rendered":"https:\/\/cdr.coopcarbone.coop\/etude-de-cas\/envoi-montreal-case-study\/"},"modified":"2026-01-19T16:38:11","modified_gmt":"2026-01-19T21:38:11","slug":"envoi-montreal-case-study","status":"publish","type":"etude-de-cas","link":"https:\/\/cdr.coopcarbone.coop\/en\/etude-de-cas\/envoi-montreal-case-study\/","title":{"rendered":"Envoi Montr\u00e9al – Case study"},"content":{"rendered":"\n
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Case study<\/a><\/div>\n<\/div>\n\n\n\n

Ramassage unique\u202f: tester le 1er<\/sup> km mutualis\u00e9<\/h2>\n\n\n\n

Pilot project for merchant pickups by a single carrier on behalf of another.<\/p>\n\n\n\n

The project aimed to offer merchants a shared pickup option among multiple carriers through the Envoi Montr\u00e9al<\/a> platform. This was intended to reduce the number of carrier visits and consolidate the \u201cfirst mile.\u201d <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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Project description<\/h2>\n\n\n\n

Nearly one-third of merchants using the Envoi Montr\u00e9al platform to ship their parcels work with multiple carriers on the same day. This generates additional mileage for each pickup. The idea of the project was therefore to test a single pickup by one of these carriers on behalf of the others.

The pilot project was conducted with two carriers (Courant Plus and Purolator) and 15 volunteer merchants from the Plateau Mont-Royal to test the service through the Envoi Montr\u00e9al platform. The customer journey was maintained, and the focus of the pilot was operational feasibility. Pickups were carried out by Courant Plus using bicycles or electric vehicles. Parcels were brought to the Colibri Iberville urban distribution center. At the end of the day, Purolator collected the parcels picked up on its behalf to deliver them to their recipients, meeting the scheduled delivery times.
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The pilot project was conducted in the fall of 2021.
The underwhelming results did not allow for the development of a Phase 2.<\/p>\n\n\n\n


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Results and learnings<\/h2>\n\n\n\n
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66% of the volunteer merchants used the single-pickup service <\/strong><\/h3>\n\n\n\n

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80% of eligible short\u2011distance shipments were picked up in a single collection.<\/strong><\/h3>\n\n\n\n

Only 10% of long\u2011distance shipments were collected in a single pickup.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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A restrictive eligibility scope for the pilot project.<\/strong><\/h3>\n\n\n\n

All parcels to be shipped from the same store were not necessarily included in the single pickup, which caused errors or difficulties in sorting. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Challenges<\/h2>\n\n\n\n
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Complicated transfer<\/strong><\/h3>\n\n\n\n

Coordination between the two carriers involved in the pilot project was not integrated into their tracking tools, causing delays in parcel delivery.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Low volumes<\/strong>: Few incentives for merchants to choose the single\u2011pickup option on the Envoi Montr\u00e9al platform.<\/h3>\n\n\n\n

The choice of single pickup was seen as an effort or a constraint with no visible impact on reducing the number of trucks on the streets.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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This pilot project was made possible thanks to the collaboration of:<\/strong><\/h2>\n<\/div>\n\n\n\n
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Coop Carbone<\/h3>\n\n\n\n

Project Lead<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Centre Qu\u00e9b\u00e9cois du Commerce de D\u00e9tail<\/h3>\n\n\n\n

Co\u2011leader of the project<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Machool<\/h3>\n\n\n\n

Partner<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Purolator<\/h3>\n\n\n\n

Partner<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Courant Plus<\/h3>\n\n\n\n

Partner<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Ville de Montr\u00e9al<\/h3>\n\n\n\n

Financial support<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Interested in a project or have any questions? <\/strong><\/p>\n\n\n\n

Contact us, and we\u2019ll be happy to discuss it further.<\/p>\n\n\n\n

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